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David ogilvy PDF download.One reviewer on Amazon.com who is an advertising professor described Ogilvy’s book as a must read advertising book, with his ideas being timeless and his writing. Download as PDF or read online from Scribd. Documents Similar To Ogilvy on Advertising. Free Bencivenga Bullets.
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Information of Authors Name Born Died Aged Betrand Authur William Russell, 3rd Earl Russell 18 May 1872 2 Feb 1970 97 蔣夢麟 20 Jan 1886 19 Jun 1964 78
Ogilvy on Advertising By David Ogilvy - The University of
One reviewer on Amazon.com who is an advertising professor described Ogilvy’s book as a must read advertising book, with his ideas being timeless and his writing
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Ogilvy On Advertising Pdf free download. software
1967. T?tulo original: CONFESSIONS OF AN. ADVERTISING MAN by David Ogilvy. Published in London, England by. LONGMANS, GREEN AND CO. LTD.
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Just finished reading 'Confessions of an Advertising Man' by David Ogilvy and I'm wondering how much of it holds up in today's advertising?
I found the book absolutely fascinating with some really valuable insights (and some rules I believe every single marketeer should live by) but I found some of it to be a bit outdated? I mean it was written in the 60's. He seems to really focus a lot on copy text, headlines, editorials, which were very important in the golden age of print media. However, today's trend seems to be that consumers read less and less and the advertising landscape seems to be tilting much more in the direction of video as the primary medium, opposed to text and print.
What's your opinion on the state of advertising in Ogilvy's 60's vs Today?